Music & Entertainment
Big Bat Music
“Label with presence”
Ravinder Jeet Dariya built the label, and Abhinav Swynenberg has been shaping how it grows. The issue was simple — songs were being released, but nothing was building around them. Each release started from zero. There was no identity compounding over time.
We introduced structure. Campaigns, collaborations, and planning that made each release feel like part of something bigger. The label needed to have its own voice — so when a new song dropped, people already knew who it was coming from.
Big Bat Music built a stronger identity as a label — not just as a collection of songs. Each release gained better awareness, influencer-driven reach expanded the audience, and growth became consistent over time rather than spike-and-drop.